Your products already live on the website. Re-uploading every SKU by hand so generation knows what you sell was never the fun part. Product catalogue import closes that gap: bring products from your site into Brand Intelligence as references you can reuse.

You get product context closer to where creative actually happens, without turning onboarding into a spreadsheet marathon.

Honest note: catalogue pages vary. Treat the import as a strong starting set, not a perfect mirror of every product page overnight. Import, check, adjust, then put the references to work.

If your catalogue is live and Brand Intelligence is on, try an import on the brand you care about most. Point Brandiseer at the site, review what landed, and start generating with real product context in the mix.